Champions International Consultants (CIC Asia Ltd) is a sports consulting firm that creates value in the intersection of business and sports for world-class athletes, companies and global sports properties.  Our founding members have vast experience in China, Europe and the Americas. We have a strong China focus and operate as a bridge between the Chinese market and the best of European and Latin football. Our client portfolio includes athletes and top Chinese and international companies. Either you are are a federation, a club or an athlete, we have the right connections in place to help you score goals in China and internationally.



Global. Multicultural. Diverse. That is the best way we can describe our team. Our people are deployed in China, Europe and the United States and they have experience in social media, marketing, international business development and sports. We are a team of creative-thinkers and we thrive in making connections that are not evident. The Champions International Consultants family is here for all your projects’ needs. Let’s get to work.