CAVANI SAYS "NI HAO CHINA"
See how we are helping El Matador score big in China
EXCLUSIVE CONTENT FOR CHINA
Chinese fans are special. So is the content Edi gives them
On November 2018, Edi Cavani launched his Weibo profile. He did it with a message for his Chinese fans: "Hello China! I am very happy to announce that from today I am on Weibo and I will be directly in touch with all of you. You made me feel at home during my last China trip. Big hug from Paris. I take this chance to share one of my best memories from last China Cup, when Uruguay won the tournament, I played my 100th game with the national team and the organizers named me MVP. Hope to see you all soon!"
THE RIGHT PLACE, THE RIGHT TIME
In football timing is of the essence, just like in business. We understand that very well,
The official launch of Edi Cavani's Weibo took place during the China - Latin America and the Caribbean Business Summit in Zhuhai. The CIC team made sure that Edi scored big from the very beginning. Among the audience, there was the GM of the Chinese Super League, representatives of the Inter-American Development Bank and dozens of potential sponsors.
LOCALIZATION. LOCALIZATION. LOCALIZATION.
Localization. Localization. Localization
You guessed right: localization is key for success in the Chinese market. We work closely with Edi Cavani to let him know what his Chinese fans are saying. And he makes sure he hears the voices of his millions of Chinese fans. Recently, he congratulated female PSG player Wang Shuang, who is a Chinese national. He congratulated her for winning the Asia MVP prize. And she replied!
We know what doors to knock in China
We work closely with Edi Cavani to identify companies with potential to establish partnerships and take advantage of his social media presence in China. Edi only partners with companies that share values like sacrifice, team spirit and solidarity. These are values that Edi connects to. Nike, The Coca Cola Company and Panini are among Edi's marketing partners. Are you the next one?
GET IN TOUCH
Want to to work with Edi in China? Get in touch with us. We will analyze your case and, if your organization values are aligned with Edi's, a member of our team will reach out to you. We look forward to scoring the next goal together!